Strengthening Principles

Storytelling in Practice

Storytelling in Practice

by deepening understanding of tourism marketing, digital communication, and content fundamentals.

by creating stories; building hands-on skills in smartphone-based content creation and platform use.

by telling stories; equipping participants to plan, publish, and optimize content through digital tools, insights, and measurement.

Ivy Peralta

Senior Specialist, Integrated Marketing Communications

Kathleen "Toots" Turlao

Senior Specialist, Integrated Marketing Communications

Victor "Vic" Datu

Specialist, Integrated Marketing Communications

Day 2 Scores Recap

Per Group Assignment for Day 3:

Download the Keywords Everywhere Chrome extension on your group laptop. It's not available on mobile phone.

Individual Assignment for Day 3:

Accept Invite for Meta Ads Manager

• Check you email for an invite from Organic Intelligence Consulting Inc.'s Ads Manager.

• Accept the invite, it may require you to log-in to your Facebook Account.

• Enter your name with this format: [Region - Name]

  Example:

  "Region 3 - Ivy Peralta"

If you didn't receive the email, or want to use a different email address:

Your Toolkit for Campaign Success

Concept to Content

Shoot & Edit

Launch & Analyze

Develop hyper-local narratives and identify key messaging for your target audience.

Master mobile video techniques, photography, and storytelling for digital platforms.

Implement your campaigns, track performance, and refine strategies for optimal reach.